At the conclusion of our final year of high school, each upcoming graduate is presented with a job-shadowing opportunity, either chosen by themselves  or teachers at the school. Family ties to the UK gave me the opportunity to work as an intern at Opticomm media for nearly two weeks. When posed with the question of the difference in media and advertising techniques from the US to England, I developed the following opinions.

This is an interesting example.

The world of news in an online environment for any commercial organisation is a dangerous one. The approtioned monetary value of transient and even regular vistors is frighteningly small - in the offline world if I want to read Times Sport section I buy the whole paper  - my commercial value to the Times is therefore applicable to all advertisiers throughout the paper (not just those in Sport) aswell as the cover price that I have paid - in the online world I visit three pages home page sport section and then article (this is generous as usual pattern is to go straight to article) my only commercial value is the three main adsites per page, so nine ads at a generous CPM,  thats about 13-15p.

We read over at Techcrunch that there seems to be a drop off in the amount of people searching for keyterms ending in ".com" whilst searches for the term without the ".com" have continued to increase.