This is an interesting example.
The mystery of the disappearing ".com" searchesPosted in General on February 25, 2010 by Matt Jacobs We read over at Techcrunch that there seems to be a drop off in the amount of people searching for keyterms ending in ".com" whilst searches for the term without the ".com" have continued to increase. There is no ad business in UGCPosted in General on February 24, 2010 by Matt Jacobs Google CEO Eric Schmidt claimed last september that "There is no ad business in UGC [user-generated content]" in reference to YouTube's unshakable "Dog on skateboard" image not delivering on ad-dollars and their recent syndication of professional broadcaster content to compensate for that.
However It's worth mentioning that there is an example that has been successfully running for nearly 20 years:
"You've been framed"
Similarly the Times of London has been printing user generated content for over 100 years.
So user generated content has always been involved in bringing in ad dollars. But platforms where user generated content are self selected by the community they are created by, it appears have no future in the ad funded market.
As more and more user generated content is created, the opportunity for editorial discrimination which is proven to attract ad-dollars will rise.
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Matthew Jacobs
0207 874 6586
Google CEO Eric Schmidt claimed last september that "There is no ad business in UGC [user-generated content]" in reference to YouTube's unshakable "Dog on skateboard" image not delivering on ad-dollars and their recent syndication of professional broadcaster content to compensate for that. |
