| New magazines begin to arrive as 'slow' recovery begins |
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FIPP, the global magazine body, has tracked 106 cross-border magazine launches in the 12 months to September 2010, suggesting a tentative industry recovery is underway.
The latest FIPP World Magazine Trends 2010-2011 book highlights the launches despite difficult trading conditions caused by drops in advertising expenditure and copy sales in many markets. The growing giants of Asia-Pacific have attracted the greatest number of international launches, followed by Western Europe and Central and Eastern Europe. |
