| Seat airs first branded online TV programme |
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Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel 5's car show, 'Fifth Gear'.
The programmes have been fronted by 'Fifth Gear' presenters Vicki Butler-Henderson and Jonny Smith. This is the first time 'Fifth Gear' has supported advertising-funded content. The seven six-minute online programmes – available on Channel 5's online channel Five.tv and YouTube – aim to discover once and for all whether men or women make the better drivers. |
