| Innovation comes to retail |
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Kraft, Adidas and Disney are among the companies experimenting with innovative retail tools and formats to engage consumers in new ways.
Sportswear giant Adidas and Intel have developed the adiVERSE Virtual Footwear Wall, a huge touchscreen placed in stores, potentially displaying 8,000 shoes from across its portfolio. The system automatically assesses the sex of users, alongside offering the ability to rotate products, view detailed specifications, watch video content and read relevant Twitter buzz. |
