TV ad revenue tipped for up to 8% growth over January and February

Media agencies suggest TV ad revenues could rise by up to 8% year on year in January and February 2011, though it is still unclear whether the bumper haul will continue further into the New Year.

According to industry sources the TV ad market is expected to be up 8% to 10% in January 2011, and 6% to 8% during February though more exact estimates will be possible when the autumn trading season is over.

Media agencies are still involved in negotiations with broadcasters to determine how they will divide their advertising spend between the four main selling points – ITV, Channel 4, Channel 5 and Sky Media.