Restaurants Reach Out to Customers With Social Media

RESTAURANTS and bars thrive on repeat business, but customers increasingly expect more than just good service, food and drinks. They want to be engaged and entertained, and some food establishments are turning to location-based social media to help keep customers happy and loyal.

Buffalo Wild Wings, a national restaurant chain that offers casual dining and televised sports, is embarking on a campaign, called "Home Court Advantage," to involve customers beyond the smartphone "check-in" they use to note their arrival.