| Northern Rock has appointed Tangible Group to handle its advertising account after a competitive pitch |
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The group, which includes Farm Communications and Redtag, won the account from incumbent Cravens. It is not known if Cravens repitched.
Tangible Group will be responsible for development of the Government-owned bank's brand strategy, direct marketing and creative campaigns. Guy Herrington, head of marketing channels and communications at Northern Rock said: "We are looking forward to working with our new partners, Redtag and Tangible, as we develop our campaign agenda and deliver our plans for 2011 and beyond." |
