| Promotions lose favour in the US |
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Major brand owners like General Mills and Kimberly-Clark are hoping to reduce their reliance on promotions, a marketing tool that is seemingly losing effectiveness among shoppers.
According to research firm SymphonyIRI, approximately 30% of products sold in 70% of consumer packaged goods categories last year offered a deal, discount or other incentive. The first of these figures had climbed from 60% four years ago, while two-thirds of sectors witnessed an increase in such activities in 2010. |
