| UK shoppers remain impulsive |
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Consumers in the UK remain "impulsive" buyers but low prices and promotions also have a central role in purchase decisions, a study has revealed.
Insights provider Shoppercentric conducted 1,054 interviews with British adults, undertaking both qualitative and quantitative research. According to the study, the number of grocery categories in which respondents bought on impulse reached 8.6 in 2011, measured against 5.7 in 2008. |
