| Digital habits evolve in UK |
 |
 |
 |
|
Consumers in the UK are adopting an increasingly diverse range of digital media habits, a new report has shown.
Business services specialist KPMG and research firm YouGov surveyed 2,103 people, and found smartphone penetration has now reached 36%, including 54% of 18-24 year olds. In all, 74% of respondents owning a gadget like the iPhone use it to go online, 61% access social media sites, and 58% use email or instant messaging platforms. A further 25% watch TV or video clips on wireless devices, 18% had completed an m-commerce transaction, and 15% read newspapers. |
