| Unilever adapts approach |
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Unilever, the FMCG giant, is adapting its approach to understanding consumers, advertising and brand management in a bid to drive growth.
Keith Weed, the firm's chief marketing and communications officer, argued "clubbing together" shoppers into emerging and mature markets, or even by nationality, is now inadequate. "In fact, a 14-year-old boy has more in common across Mumbai, Sao Paulo and Beijing than across the demographics in just, say, Mumbai," he told CNBC-TV18. |
