Mumsnet pulls Sky campaign in protest at NotW

Mumsnet has pulled a campaign promoting Sky to its users, following increasingly vociferous calls from its influential community that it should not be associated with a Murdoch-owned organisation, after further phone-hacking allegations at the News of the World.

Chief executive Justine Roberts said suggestions from its users on the Mumsnet forums for the site to disassociate itself from Sky had become too loud to ignore, although she added it had "not taken them long to make the decision".

Mumsnet was two months into a three-month campaign promoting Sky's services. The decision to cancel the campaign is the first example of contagion between News of the World and other Rupert Murdoch-controlled media organisations.