| Shoppers go mobile |
 |
 |
 |
|
Consumers in the UK are increasingly turning to mobile search as a means of finding out information about retailers and products, new figures show.
The British Retail Consortium, the trade body, and Google, the online giant, estimated that the number of retail-related search enquiries entered via this route rose by 216% in the last quarter. Such an improvement could be measured against a 27% uptick when considering all forms of digital media. |
