TV trading to be reviewed

The contours of the UK's television advertising sector are set to be reviewed by media regulator Ofcom, which plans to scrutinise the current "opaque" and "complex" trading system.

Speaking at the annual ISBA conference, Ed Richards, ceo of Ofcom, said the existing model might restrict competition in certain circumstances.

For Ofcom, the "time is right" for a review, with TV adspend having returned to growth following the recession.