| UK adspend sees "power shift" |
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Retailers in the UK spent more money on traditional media advertising than the country's FMCG brands for the first time in 2010, a new report has argued.
Trade title The Grocer commissioned research firm Ebiquity to analyse expenditure levels in these categories. Overall, the retailers assessed directed a collective £1.73bn ($2.8bn; €2bn) to TV, press, radio, outdoor and cinema advertising in 2010, a 17% increase measured against 2009. |
