| Doubts remain for social ROI |
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Most major marketers will boost their social media investment this year, but many remain unconvinced about the business results of such activity.
Research firms Millward Brown and Dynamic Logic partnered with trade body the World Federation of Advertisers to understand the role fan pages play in building brands. The study was based on interviews with 24 digital marketing executives representing multinational corporations, supplemented by a survey of 3,687 following 24 companies on Web 2.0 platforms. |
