Mad Men Fight Proves Product Placement Critics Wrong PDF Print E-mail
Mad Men fans let out a collective groan last week when news hit that an extension of the show was at risk because AMC, its cable network home, was fighting with the show's creator, Matthew Weiner, over terms.

One of those terms, interestingly, was that AMC wanted Weiner and Lionsgate (the production company) to allow more commercial time and more product placement in order to accommodate salary demands — and, naturally, make more money from the franchise.

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