| Unilever prioritises ROI |
 |
 |
 |
|
Unilever, the FMCG group, is heightening efforts to boost its return on marketing investment, a scheme spanning advertising, media buying and promotions.
The owner of Ben & Jerry's, Dove and Knorr witnessed a 7% leap in revenues during the last three months, to €10.9bn ($16.1bn; £9.7bn), including an underlying sales expansion of 4.3%. "We remain unequivocal in viewing the brands as our most important asset," said Jean-Marc Huet, Unilever's chief financial officer |
