| What makes ads controversial? |
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An advert showing a blind footballer kicking a cat across a pitch was the most complained about advert in the UK last year.
The Paddy Power advert prompted 1,313 complaints to the Advertising Standards Authority (ASA). The total number of complaints received in 2010 was 25,214. Of those, 96% were from members of the public and 4% from the industry. The complaints focused on 13,074 adverts. Both figures are slightly down on last year. |
