Trade body the Association of Publishing Agencies commissioned research firm Npoll to survey 952 iPad owners, of which 82% use the gadget several times a day.

Over 80% of interviewees dedicated from 50% to 100% of their activity on the device to apps.

Gaming apps were the most popular, with an 85% penetration rate, measured against 69% for social networking, 62% concerning entertainment and 51% in relation to magazine articles.

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