The free website, a joint initiative between the Department for Environment, Food and Rural Affairs and the Direct Marketing Association (DMA), will allow consumers to opt-out of receiving all types of unwanted advertising mail.

The environment secretary Caroline Spelman said the website will replace the current "outdated" system, where households have to register with at least three different services – the Mailing Preference Service, the Your Choice Preference System and Royal Mail's Door to Door opt-out service – to stop the different types of unwanted mail from being delivered.

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