| ITV forecasts a tough Christmas |
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ITV performed strongly in the autumn thanks to the Rugby World Cup and shows such as The X Factor, but a tough Christmas will see TV ad revenues decline year-on-year in the fourth quarter and into 2012.
ITV, reporting results for the first nine months of the year, said that TV ad revenue was up 1% in the third quarter. ITV's family of channels – comprising ITV1, 2, 3 and 4 – reported TV ad revenue up 2% in July, down 3% in August and up 7% in September. The broadcaster said that this was ahead of is own expectations and also ahead of the TV advertising market. |
