Douglas Rouse - corporate partnerships director, Save the Children

Many more charities are pushing to renew partnerships with corporates: The primary reason for this is economic, but there has also been a general recognition in the sector that charities have won the privilege and want to keep it. This results in a much more exciting dynamic within the relationship that continually pushes the boundaries, adding value on wider levels.

Keep it fresh and creative: Don't be too prescriptive in your corporate partnership, but always be supportive. Make sure you have multiple engagement at multiple levels. This has been forthcoming and hugely beneficial with our Morrisons partnership. It's also very important to bring the cause to life regularly and ensure you say plenty of 'thank yous'.

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