Kinetic Worldwide, the insights provider, surveyed over 500 adults across the UK, and reported that half of participants have already utilised location-based services (LBS) on their mobile phone.

Elsewhere, 43% of respondents expected to make greater use of such platforms in the future, including 48% doing so to meet people, and 26% uploading recommendations and looking for places to visit.

Over the panel as a whole, 44% of those questioned anticipated accessing promotional offers based on their current whereabouts via this route.

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