*Absolute knowledge

To deliver our approach, we do not sit at any particular end of the axis that define media agencies.

Offline and online media work together; they are often consumed simultaneously and form both components of customer journeys.

Responsive or action based media similarly need to work together with brand activity.

The best use of media is dependent on being able to harmonise the activity to deliver client requirements

What Our APProach delivers; playing all the games at once

• The use of data and information to genuinely plan, not post rationalise campaigns
• The best ROI
• True understanding of levers you can and are pulling
• Exploration of new routes
• Controlled optimised planning and buying of communication

How we do it

We use Insight Services

• Econometric modelling – bespoke evaluation of effectiveness of media and return on investment
• Volumetric modelling – forward looking planning tool to see how the media mix can be optimised
• Campaign evaluation/analysis – traditional results based evaluations

We use a full suite of planning and research tools

• TGI – a survey panel of over 25,000 consumers allows full media consumption interrogation
• Touchpoints – allows analysis of mood and co media consumption
• Mediatel – full regional media mapping and media analysis
• comScore/Hitwise – online analytics
• Nielsen/Billets – media spend pattern analysis

We use bespoke research

• Mindbubble – online collaboration community for 25-50 year old women
• Head Box – as Mindbubble but for 12-25 year olds
• Hard to reach – panel of consumers that traditional research overlooks