 As part of the London Co-Creation Hub, we use crowd sourcing to enhance and detail our audience identification and media planning beyond the standard industry tools.
We are capable of building audience profiles that are consumer centric, rather than research centric. In a world where we find that consumers are grouped by likes and interests, rather than by location and income, and where reaching them means micro scheduling rather than big block media planning, we feel this approach will be vital for reaching the unique audience for each brand.
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