At Opticomm Media we believe media campaign planning is about contact strategy - be it for awareness or to drive immediate sales.

The key to delivering the optimal plan is first building a target audience that we want to talk to.

- It might not be the one expected
- It might be more than one audience

Then we fully interrogate this target audience by using a combination of:

Desktop research: TGI, TGI.net, RAJAR, NRS, Mediatel, POSTAR, JICREG, Comscore, Buzzmetrics, BARB, Mediaplex

Integrated qualitative/quantitative communities: (Desktop research only touches some audiences e.g.hard to reach and is interrogative not a dialogue.) – In association with London Co Creation Hub we talk to and build bespoke target audiences to add layers to media plans others cannot.

This tells us in detail about their lives and media consumption/habits – we then relate this to the wider market (volumetric modelling, econometric modelling, share of voice modelling, market trend analysis) and the objectives the client is trying to achieve – this then gives us our media solution.