We have in our team some of the leading innovators and practitioners in econometric, volumetric and other modelling methodologies. Some of our ground breaking approaches are to be the subject of international academic papers over the next few months.

Our processes use robust and proven methods to produce models and scenario planners that have predicted sales and market positions with unmatched accuracy. We tend to work within a maximum margin of accuracy of 3%, three times higher than industry standards.

Our work is on course for delivering an eight figure increase in sales value in 2010 on the same marketing budget for one client.

We have saved one client £2.2 million in wasted media expenditure.

We work by not only suggesting channel mix, but broad messaging strategies. These can combine factors such as pricing and distribution and cater for external impacts such as economic factors.

The modelling product for Opticomm Media is a vital part of a Strategic Planning offering.