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Paul Cox |
Joint Managing Director
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Paul has over 20 years experience in advertising and media. He ran the ITV and Channel 4 direct marketing development programme in the early 90s. In 1996, he moved into the agency world at WWAV Rapp Collins and was a founder of MC&C, the specialist media independent, in 2001.
After recognising the shortcomings of existing media agency capabilities, particularly in media neutrality, planning and return, he founded Opticomm Media with Spencer Stratford in 2008.
Recent experience includes consultancy and planning for major broadcasters, financial services and retailers. Along with the other members of the team and in the co-creation hub he has been developing innovative media research, understanding and planning tools. |
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