What are we like? How do we go about our business?
Here are some defining characteristics of the agency.
We expect to have long term relationships with our clients, and we behave accordingly. We treat every client as a keeper. We act like we’re on a retainer even if we’re appointed on a project basis. We have been with 5 clients for more than 6 years. Several clients have appointed us more than once after they moved to another job.
We have a compact team and a flat structure. No one is too important to take on small tasks. Everyone will drop what they’re doing to help a colleague. It’s never someone else’s problem.
We care about context. What’s happening in the business? What’s happening in the market? What’s happening in the lives of our target audience? What’s happening upstream and downstream from our work? How can we work effectively with creative agencies? How will our work impact on other stakeholders? Understanding the why behind the work always improves the what.
Care beats clout
There’s more than one way to get a good deal. And there’s more to effective media than cost-efficiency. We believe that care beats clout. Clout is fine if all you want to do is haggle over price. Buying with care requires a strategic approach to negotiation. Buying with care gets good deals but it also delivers good business results.
Planning without prejudice
Our only agenda is the commercial agenda of our clients. We have no house bias to any medium, channel, or platform. We have no exclusivity deals or share deals with any media owners. We place our clients in front of the right audience, in the right environment, at the right price.
We learn together because we want everyone to be a rounded media planner. We learn together because we have specialists but we’re wary of over-specialisation. We learn together because sharing knowledge has a bonding effect on the team. We learn together because together is how we do most things.