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Flipping the funnel – B2B
We all know about 'the funnel', it has always been a useful mindmap in marketing for both its ease and universality...
Maximising Your Brand’s Impact: YouTube’s Latest Advertising Formats for Big Screen Success
You will probably already be familiar with the Youtube library of advertising formats - the non-skippable 15-second...
IPA Bellwether report 2023 Q1 – light at the end of the tunnel?
Signs of hope from the latest IPA report after periods of pretty bleak outlooks. Whilst most of the UK PLC is...
Comscore Digital Rankings for United Kingdom
Comscore's Digital Rankings for the United Kingdom have been updated with March data. Here you will find the top 20...
The Power Of Audio Personalisation
In recent years, audio advertising has undergone significant innovation resulting in a wide range of addressable...
It’s 2023, so what’s in store for Media Land?
As we move into 2023, economic forecasts are painting a worrying picture of doom and gloom – and many of our clients...
Google analytics? Welcome to the future.
Businesses like yours are getting ready for Google Analytics 4 (GA4), the next generation of Google Analytics. It’s...
Media budgets? Get more for less.
As we move into 2023, economic forecasts are painting a worrying picture of doom and gloom – and many of our clients...
And a finalist at this year’s European Paid Media Awards for the best paid social campaign
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which...
Top 5 things to focus on when targeting 15-18 year olds
At Opticomm our education clients needs to really engage with this key age group but it's not easy - if you are...
Can the TV advertising market ‘chill’ with developments over at Netflix?
Opticomm’s Broadcast Director Nicky Legg takes a look at developments in the fast moving VOD market and how it...
Facebook conversion – the harder we work the luckier we are…
If you’ve been using Facebook over the past 18 months it's likely you’ve seen a significant change in results and...
5 essentials for successful paid-social fundraising campaigns
At Opticomm we have been building successful Social Media fundraising campaigns for our Charity clients for a long...
Business as unusual
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which...
Why pay someone to do something you can do yourself?
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which...
Tune into the right frequency before your customers turn off
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which...
