Marie Curie Running Club
With a limited budget create a cost efficient running event plan that cuts through that with a limited budget cuts through in a very cluttered and competitive market.
Opticomm suggested the creation of a ‘running club’ where in exchange for tips and tailored content we could promote events to an opted in base of warm members. We targeted multiple audiences and developed our own bespoke segments e.g. ‘couch to 5k’.
Members of the club are now in the thousands. What were cold acquisition channels have become warm and very cost efficient recruitment channels.