Oppo Wimbledon
Challenge
Oppo is a mobile phone challenger brand in a market dominated by two brands that outspend them by a factor of 10, they wanted to shift awareness and consideration by out thinking not outspending these dominant players.
Solution
Focus on audience and geography – using a mix of large formats at key locations to get impact and reach then back filled with smaller formats for mass reach and frequency.
Outcome
We lifter awareness by 33% more than their previous campaign with a smaller budget.
