Insurance challenger brand from John Lewis. Originally used direct mailing to their credit card base, after the third time of mailing response fell off a cliff. To grow they needed a new way to acquire customers.
We built a regional test and learn plan with different media layers to find the optimum mix to deliver volume cost efficiently. We found radio acted as consideration whilst delivering response and underneath door drops, inserts and and digital provided cost efficient quotes and sales.
Once the optimum channel mix was found we pushed volume to whole of UK and established the brand. As a result of the success this generated the Greenbee brand was subsumed into the main brand and became John Lewis Insurance.