Pearson Apprenticeships (End Point Assessment)
In a competitive market with dominant high spending market leaders create large awareness shifts and drive sales of EPA.
We created vertical segments by market (e.g. health, education) used target audience messaging and multi layered targeted media. We also placed ourselves into the users shoes and created a simplified conversion journey.
By the end of Q3 we had already achieved the ambitious growth targets for the whole year, generating high quality leads that the sales team converted into revenue and the marketing budget has been trebled for 2023.