In a crowded charity lottery space RAFA wanted to re-launch their Wings Lotto campaign with some ambitious targets to grow the programme YoY.
We have a tried and tested approach to getting an optimum lottery campaign with audiences and media. In the case of RAFA with low brand awareness we needed to be intelligent not just with our targeting but also consider the user journey. In partnership with the RAFA team we focussed on the landing page layout running multiple tests to ensure it was easy to navigate to their traditionally older audience.
The testing was a huge success and we lifted our on site CVR by 120% which in turn lowered our cost per new player by 70%.