Caffè Nero
Challenge
Launch a new food offering – the Tostati, a new coffee – the Cortado and then push footfall through to Nottingham and Belfast to prove incremental spend.
Solution
Used a focus on audience by category – food and coffee connoisseurs but at home and then used mapping tools to create target campaigns to deliver genuine added footfall and revenue. Careful layering of cherry picked outdoor sites, postcode based digital and an overlay of regional print was used to deliver a full brand response campaign.
Outcome
Apart from the raise in advertising awareness revenue was up by 8%.
