How Opticomm is already using AI to Revolutionise Media Planning
In 2025, AI is reshaping the world and that includes media planning, enabling clients brands to make smarter, data-driven decisions. We can now harness vast amounts of consumer data, and AI-powered tools can help us predict...
Flipping the funnel – B2B
We all know about ‘the funnel’, it has always been a useful mindmap in marketing for both its ease and universality but here at Opticomm we have found the traditional funnel from a vertical top to bottom for B2B is not only not relevant but can lead to investment...
