Flipping the funnel – B2B
We all know about ‘the funnel’, it has always been a useful mindmap in marketing for both its ease and universality but here at Opticomm we have found the traditional funnel from a vertical top to bottom for B2B is not only not relevant but can lead to investment...
And a finalist at this year’s European Paid Media Awards for the best paid social campaign
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!
