How Opticomm is already using AI to Revolutionise Media Planning

In 2025, AI is reshaping the world and that includes media planning, enabling clients brands to make smarter, data-driven decisions. We can now harness vast amounts of consumer data, and AI-powered tools can help us predict audience behaviour making our response forecasting now even more accurate. 

Not only have our results improved but we have developed an even greater level of granularity in campaign development, built around the use of AI tools for audience.

Opticomm has effectively leveraged AI to refine and develop campaigns targeting hard-to-reach niche audiences. For example, using AI on platforms like LinkedIn, Opticomm has helped clients target specific professional demographics, industries, and job titles that are often difficult to connect with through traditional advertising methods and even find using the tools self serve functionality..

Opticomm have also used AI’s ability to analyse data is another game-changer. Our tream have been able to use these tools to make more finessed optimisations, adjusting strategies based on performance metrics, target audience interactions, and trends. This agility ensures that budgets are used as efficiently as possible, maximising both reach and impact.

In a rapidly evolving media landscape, AI has already allowed us to stay ahead of trends, target niche audiences more precisely, and ultimately achieve better campaign outcomes.

Speak to the team if you’d like to know more including which tools we use and for what job.