Brewdog wanted to do the biggest point of sale giveaway ever – a million pints. They wanted to make sure the redemption was all in their retail pubs but have some national buzz.
We identified the key audience being ‘beer drinking lager avoiders’. Using this insight we then used a mix of flyposters, Metro and integrated music media partnerships to create a national buzz. We then ran a unique and bespoke redemption campaign against every single pub using digital as the lead channel – 36 plans…
A campaign for the ages achieving a million pints given away and enough incremental footfall and revenue for it to be repeated!.