February 20, 2023by Ross WallaceAudience Buying Data Marketing OOH Paid Social Planning Print Programmatic Radio TV
It’s 2023, so what’s in store for Media Land?
It’s already looking like an interesting year in media, with a host of exciting, new developments – not least of which is the fact that there will be advertising on Netflix for the very first time! Here at Opticomm we’ve got...
And a finalist at this year’s European Paid Media Awards for the best paid social campaign
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!
Top 5 things to focus on when targeting 15-18 year olds
At Opticomm our education clients needs to really engage with this key age group but it’s not easy – if you are doing a campaign here are the top 5 things to remember;
1. Instagram is the...
Facebook conversion – the harder we work the luckier we are…
If you’ve been using Facebook over the past 18 months it’s likely you’ve seen a significant change in results and are a little perplexed as to what to do to try and reverse these fortunes.
The...
5 essentials for successful paid-social fundraising campaigns
At Opticomm we have been building successful Social Media fundraising campaigns for our Charity clients for a long time – we love to see our campaigns fly and achieve ROI’s everyone thinks are unachievable. There’s very...
Business as unusual
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!
Why pay someone to do something you can do yourself?
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!
Tune into the right frequency before your customers turn off
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!