IOS 14 Mega update event Q1 2021 – Important and Urgent!
What’s the big deal?
Apple’s latest update is going to include an opt-out for applications advertising data personalisation. This is expected to lead to large scale opt-outs.
Why’s this important?
One of the biggest IOS application uses is Facebook – with the removal of consent lookalike audiences, performance campaigns and conversion tracking will be almost catastrophically affected. For example, even with consent, the MAXIMUM tracked events will be 8, only…..
All performance campaigns will be affected.
When is this happening?
Promptly! It is expected early 2021, Apple hasn’t stated the exact release date – but it’s coming and we’ll update you all once we hear!
Is there anything I can do?
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!