Maximising Your Brand’s Impact: YouTube’s Latest Advertising Formats for Big Screen Success
You will probably already be familiar with the Youtube library of advertising formats – the non-skippable 15-second ads, the skippable longer formats and the 6-second Bumper ads. Well new to the fold just released at the...
Can the TV advertising market ‘chill’ with developments over at Netflix?
Opticomm’s Broadcast Director Nicky Legg takes a look at developments in the fast moving VOD market and how it might affect the TV market.
Anyone who has a Now TV subscription will recall last year’s...
IOS 14 Mega update event Q1 2021 – Important and Urgent!
IOS 14 Mega update event Q1 2021 – Important and Urgent!
What’s the big deal?
Apple’s latest update is going to include an opt-out for applications advertising data...
Tune into the right frequency before your customers turn off
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!
