Maximising Your Brand’s Impact: YouTube’s Latest Advertising Formats for Big Screen Success
You will probably already be familiar with the Youtube library of advertising formats – the non-skippable 15-second ads, the skippable longer formats and the 6-second Bumper ads. Well new to the fold just released at the...
IPA Bellwether report 2023 Q1 – light at the end of the tunnel?
Signs of hope from the latest IPA report after periods of pretty bleak outlooks. Whilst most of the UK PLC is recognising the cost of living pressure it seems to be meeting this head on with media marketing growth (see chart) and...
Comscore Digital Rankings for United Kingdom
Comscore’s Digital Rankings for the United Kingdom have been updated with March data. Here you will find the top 20 sites that rank for reach, total unique visitors and the total minutes spent on that site.It gives us a...
The Power Of Audio Personalisation
In recent years, audio advertising has undergone significant innovation resulting in a wide range of addressable formats and an increase in reach across the digital space. Despite this, achieving cut-through in the crowded audio...
February 20, 2023by Ross WallaceAudience Buying Data Marketing OOH Paid Social Planning Print Programmatic Radio TV
It’s 2023, so what’s in store for Media Land?
It’s already looking like an interesting year in media, with a host of exciting, new developments – not least of which is the fact that there will be advertising on Netflix for the very first time! Here at Opticomm we’ve got...
Google analytics? Welcome to the future.
Businesses like yours are getting ready for Google Analytics 4 (GA4), the next generation of Google Analytics. It’s designed to provide a more comprehensive and accurate analysis of how your users interact with your website or...
Media budgets? Get more for less.
As we move into 2023, economic forecasts are painting a worrying picture of doom and gloom – and many of our clients are experiencing real budgetary pressure as a result of this commercial pessimism....
Can the TV advertising market ‘chill’ with developments over at Netflix?
Opticomm’s Broadcast Director Nicky Legg takes a look at developments in the fast moving VOD market and how it might affect the TV market.
Anyone who has a Now TV subscription will recall last year’s...
IOS 14 Mega update event Q1 2021 – Important and Urgent!
IOS 14 Mega update event Q1 2021 – Important and Urgent!
What’s the big deal?
Apple’s latest update is going to include an opt-out for applications advertising data...
Business as unusual
The EFPIA Campaign, selected as a finalist in the European Paid Media Awards for best social media campaign, which the team at Opticomm is extremely proud of – results out in September!