Comscore Digital Rankings for United Kingdom
Comscore’s Digital Rankings for the United Kingdom have been updated with March data. Here you will find the top 20 sites that rank for reach, total unique visitors and the total minutes spent on that site.
It gives us a great insight into a generalised view as to what UK is doing – it also helps us understand where inventory may be in excess to create real value buying opportunities on our programmatic platform.
You’ll be sure to find the top 3 sites on most of our performance campaign plans at OptiComm, they can deliver volume and targeting, but there is real opportunity elsewhere – and the recent performance on Sky sites from our clients has been exceptional. As Comscore shows it gets great reach and minutes on site meaning pricing is advantageous..at the moment!
Property |
Total Unique Visitors/Viewers (000) |
% Reach |
Composition Index UV |
Total Minutes (MM) |
Average Minutes per Visitor |
---|---|---|---|---|---|
Google Sites |
56,390 |
98.1% |
100 |
70,710 |
1,254 |
Microsoft Sites |
50,845 |
88.5% |
100 |
6,619 |
130 |
|
47,271 |
82.2% |
100 |
33,112 |
700 |
Amazon Sites |
46,758 |
81.4% |
100 |
7,650 |
164 |
Reach Group |
43,809 |
76.2% |
100 |
1,991 |
45.4 |
News UK Sites |
38,359 |
66.7% |
100 |
1,009 |
26.3 |
BBC Sites |
36,720 |
63.9% |
100 |
3,295 |
89.7 |
Yahoo |
35,720 |
62.2% |
100 |
3,415 |
95.6 |
Apple Inc. |
32,388 |
56.4% |
100 |
2,898 |
89.5 |
eBay |
31,193 |
54.3% |
100 |
2,691 |
86.3 |
Ziff Davis |
30,757 |
53.5% |
100 |
188 |
6.1 |
Mail Online / Daily Mail |
29,764 |
51.8% |
100 |
918 |
30.9 |
WWW.GOV.UK |
26,854 |
46.7% |
100 |
168 |
6.2 |
Wikimedia Foundation Sites |
26,378 |
45.9% |
100 |
432 |
16.4 |
|
25,975 |
45.2% |
100 |
3,579 |
138 |
Spotify |
24,972 |
43.5% |
100 |
29,109 |
1,166 |
PayPal |
24,920 |
43.4% |
100 |
319 |
12.8 |
The Guardian |
24,819 |
43.2% |
100 |
532 |
21.5 |
Sky Sites |
24,104 |
41.9% |
100 |
1,011 |
42 |
Hearst |
23,735 |
41.3% |
100 |
123 |
5.2 |
For more detail please visit the rankings page for the full table, along with additional countries / platforms.
If you would like to get more information and or onto these sites please get in touch