Comscore Digital Rankings for United Kingdom
Comscore’s Digital Rankings for the United Kingdom have been updated with March data. Here you will find the top 20 sites that rank for reach, total unique visitors and the total minutes spent on that site.It gives us a...
The Power Of Audio Personalisation
In recent years, audio advertising has undergone significant innovation resulting in a wide range of addressable formats and an increase in reach across the digital space. Despite this, achieving cut-through in the crowded audio...
February 20, 2023by Ross WallaceAudience Buying Data Marketing OOH Paid Social Planning Print Programmatic Radio TV
It’s 2023, so what’s in store for Media Land?
It’s already looking like an interesting year in media, with a host of exciting, new developments – not least of which is the fact that there will be advertising on Netflix for the very first time! Here at Opticomm we’ve got...
Google analytics? Welcome to the future.
Businesses like yours are getting ready for Google Analytics 4 (GA4), the next generation of Google Analytics. It’s designed to provide a more comprehensive and accurate analysis of how your users interact with your website or...