Maximising Your Brand’s Impact: YouTube’s Latest Advertising Formats for Big Screen Success
You will probably already be familiar with the Youtube library of advertising formats – the non-skippable 15-second ads, the skippable longer formats and the 6-second Bumper ads. Well new to the fold just released at the...
IPA Bellwether report 2023 Q1 – light at the end of the tunnel?
Signs of hope from the latest IPA report after periods of pretty bleak outlooks. Whilst most of the UK PLC is recognising the cost of living pressure it seems to be meeting this head on with media marketing growth (see chart) and...
The Power Of Audio Personalisation
In recent years, audio advertising has undergone significant innovation resulting in a wide range of addressable formats and an increase in reach across the digital space. Despite this, achieving cut-through in the crowded audio...
It’s 2023, so what’s in store for Media Land?
It’s already looking like an interesting year in media, with a host of exciting, new developments – not least of which is the fact that there will be advertising on Netflix for the very first time! Here at Opticomm we’ve got...
Media budgets? Get more for less.
As we move into 2023, economic forecasts are painting a worrying picture of doom and gloom – and many of our clients are experiencing real budgetary pressure as a result of this commercial pessimism....
Top 5 things to focus on when targeting 15-18 year olds
At Opticomm our education clients needs to really engage with this key age group but it’s not easy – if you are doing a campaign here are the top 5 things to remember;
1. Instagram is the...
Can the TV advertising market ‘chill’ with developments over at Netflix?
Opticomm’s Broadcast Director Nicky Legg takes a look at developments in the fast moving VOD market and how it might affect the TV market.
Anyone who has a Now TV subscription will recall last year’s...
Facebook conversion – the harder we work the luckier we are…
If you’ve been using Facebook over the past 18 months it’s likely you’ve seen a significant change in results and are a little perplexed as to what to do to try and reverse these fortunes.
The...
