Google analytics? Welcome to the future.
Businesses like yours are getting ready for Google Analytics 4 (GA4), the next generation of Google Analytics. It’s designed to provide a more comprehensive and accurate analysis of how your users interact with your website or app.
It’s important to note that if you are using the current version of Google Analytics (Universal Analytics), you’ll need to migrate to GA4 in order to continue using the service.
If you want to prepare for the imminent transition to GA4, there are four straightforward things that you can do right now:
1. Familiarize yourself with GA4:
Take some time right now to learn about the new features and capabilities of GA4. You can find all the information you need about GA4 on the Google Analytics website. Obvious? Yes. Necessary? Absolutely!
2. Determine if you need to migrate:
If you are currently using Universal Analytics, you’ll need to migrate to GA4 at some point in the next six months. However, if you are not using Universal Analytics, you may not need to do so.
3. Plan your migration:
If you do need to migrate to GA4, you should plan your migration carefully. You may need to update your tracking code, setting up new event tracking, and configuring your reporting.
4. Test your implementation:
Before you complete the switch to GA4, it’s a good idea to test your implementation to make sure everything is working correctly. This will help you identify and fix any issues before they become a problem.
The deadline for the transition to GA4 is the 1st of July 2023 so you’ll need to take action on this and manage the transition before that date.
You’ll be glad to learn that we’ve already helped many of our clients prepare for GA4 and we are ready and willing to help you too. If you haven’t migrated yet, get in touch with us today and look forward to a new world of better analytics that will support your business into the future.